Why is no one talking about the mercedes e400 wagon? This seems like the closest competition and the e400 costs a little more than the A6 allroad. Who cares about the Q8 in relation to any wagon? I wonder what a similarly equipped V90 XC would cost as well---the base price is certainly a lot more palatable.
There's definitely more people struggling to make car payments and longer term loans these days (and that's why a bit ago I believed cars were more expensive), but the more I think about it, the more I believe it's due to a combination of people moving upmarket and wages stagnating. In 2003, I remember the "median" person being content with a FWD, cloth-seat 4-speed Malibu...that doesn't seem to fly today.
Last edited by westsideseal; 12-17-2019 at 11:59 AM.
There are cars that were ~20k 15 years ago that are still ~20k today which means they are actually cheaper.
some car prices went up with inflation, some outpaced inflation, others are well below what inflation is.
This is a car for people with household incomes of 200k+ a year (Chicagos finest salesman can probably find the actual number in Audis marketing data, but not saying he has to share), if the price rose with inflation like it seems to have then the price is just fine. The target market is fine with the price.
On what planet is mid-60s for a midsize luxury car considered expensive? The A6/5er/E class have been playing in this territory for ages. Hell, I done seen non-M 5ers optioned over $100k what must be almost 10 years ago now.
Expecting it to be cheaper than a tarted up cute ute =
That resonated with me, I think it's a pretty good win-win for profits and value, but it obviously requires better technology to get there. Hopefully as a society we don't stop innovating.Yep, they do more with less and charge the same.
BMW's carplay annual fee comes to mind, as they were the first to offer wireless carplay far before others had it. In that instance, they were ahead of the inflation curve, so they charged R&D costs as an annual fee, and we all know how that went.
2019 Audi A5 - back to the brand after 28 years
2017 Golf Alltrack SEL+Tech - Son #1. In a galaxy far, far away
2014 Dodge Durango Limited AWD - Wife's
2004 Acura TSX - Son #2. The sax-mobile
1967 Chevrolet Corvette - I promise to get this car back on the road in 2018....
The only correct conclusion people should draw about the A6 allroad is that it is priced very reasonably with hardly a significant markup over the A6 sedan. A lot less than I expected Audi to charge to be honest.