Alfa basically doesn't exist in the US. Complete marketing failure.
*I have Italian relatives through marriage and they are very aware of Fiat and Alfa and they're definitely not "car people." It's interesting to note none of them actually own an Italian car.
Ugh. I hate reading this stuff....
I bought a Launch Edition 4C as a 3rd car in early 2015. I absolutely love it. Very visceral experience. Definitely for 'drivers' only, as the car has zero practicality, but it's a ton of fun to blast around on a mountain road. The reviewers that complain about some plasticy switch gear(look at the exposed carbon tub instead?), and that make believe turning the wheel of a non-power steering car is as difficult as a worlds strongest man competition, are just a bunch of weenies that shouldn't be test driving an enthusiast car. These are the same guys that give great reviews to "sports cars" that weigh 4,400lbs. Rant on that over.
I live in Las Vegas and see Giulias and Stevios EVERYWHERE. I literally see them every day in Summerlin where I live. It makes me sad that AR isn't doing well. I thought I had heard that the regular 2.0L Giulias were fine, and that it was just the Quads that had problems. Maybe that's wrong.
The new Alfas are beautiful cars, and IMO drive better than most of their competition. I leased an F30 M Sport for my wife in 2013, and I just never loved the car the entire 3 years I owned it. Felt heavy, and the 6speed manual never felt like it was geared right. On top of that, it had random problems that needed dealer attention, and the dealership experience I had couldn't have been worse. We went back to Audi for the family car and will stay there for the time being. Point is, presenting Audi/BMW/Mercedes as the 'reliable' options isn't entirely fair. Those brands have plenty of problems too. It's still worth it to me to have a few problems here and there and drive a car I am passionate about, than buy a car I consider bland, but will be bullet proof wrt reliability. But that's me, and I totally understand the opposite view.
I think the driving experience and looks of the Alfa models are there, they just obviously need to dial in a bunch of other things.
I hope they can pull a rabbit out of a hat. I just love having the brand around as an option, and they are beautiful to look at, and even better to drive. I encourage everyone to stop by an Alfa dealership and take out a Giulia or Stelvio for a test drive. You will instantly feel something special about these cars that can't be put into words. Apparently that might not be enough though...
This is likely a local issue, but our sole Alfa dealer is a combined Maserati/Alfa dealer and the arrogance they display is unreal. They keep the cars locked at the autoshow and won't even give you the time of day. The dealer is not even remotely convenient, so between the location and their douchbaggery, I refuse to even look at the cars.
It's too bad the Fiat dealers aren't also Alfa dealers.
so why is it so hard for Alfa Romeo to get their reliability up to par? I get that their cars aren't 2004 Corollas, but they aren't doing any rocket science under the hood either. I'm so surprised that, with all the information that is known, with all the resources available to anyone, large manufacturers know what it takes to get quality up to snuff and yet still completely botch their bread and butter. Toyota isn't doing any magic; they just seem to apply their know-how to their products.
Also, Alfa shouldn't be hoping for huge sales numbers here either. Most people seem to buy what they're comfortable with, and only very few people will go out and get something completely different. Alfa Romeo is a "mystical brand" to the vast majority of people and to grow sales numbers was always going to be a very slow game. It will have its ups and downs, but you have to be patient. And don't be surprised if your sales numbers are terribly tarnished by your remarkably poor reliability...
In a world where people can't be bothered to even check their blind spots, or simply look away from their phone to focus a little on driving, no one is willing to accept the inconvenience of an unreliable car.
Any car which holds together for a whole race is too heavy.
Hoping FCA & PSA merger can protect Alfa Romeo in the US.
^^^Also, this. Cadillac has found out the hard way that it's tough to shake perceptions despite making excellent product. Competitors have their share of problems as well, but everyone loves to jump on Alfa Romeo for being "unreliable".I remember Alfa having some pretty high profile provocative ads on TV and Youtube. They tried. It's just not easy to pry people away from decades of Lexuses and Germans. Brand inertia is significant.
Current: '17 Tundra, '16 3 GT
Past/Sold: '13 Evo, '08 Si, '12 Mustang GT, '03 Evo VIII, '01 Golf 1.8T
Whether or not Cadillac made excellent product is def up for debate
But several other brands have made stuff at least as good as the Germans but never surpassed their brand equity. Lexus is the biggie. Luxury cars are not rational purchases so trying to win objectively is a mistake. Alfa admittedly did focus on design and marketing but again to expect to nullify decades of brand equity with an edgy 30 second commercial is just not realistic. AR will need to keep at it for decades before we can really have this convo... and who knows what the hell the auto market will look like then
If the issue was only brand inertia, then you would have expected to see them doing well in Europe where they were an established brand. But they aren't. Moreover Alfa Romeos sales are on a downward trend both in the USA and in Europe, which don't make sense it was only other brands inertia that were the limiting factor.
Not to mention that the Model 3 have managed to become the most sold car in that class (premium sedan) in both the USA and Europe despite the inertia of the other brands, so it should be possible to overcome.
Brand inertia is more than having a brand that just exists. Saab, Pontiac, Plymouth etc would still be here if that were the case. It's having a brand that people value over a long period of time. Alfa may have been around in Europe but their relevance basically died with the Busso.
It was the German brands that had the claimed brand inertia which in turn limited Alfas sales ...
And you might think they stopped being relevant with the disconnection of the Busso-engines, but the 159 was never offered with that either yet it did fine enough. And the Giulia was never offered with it either, yet they sold significantly more of them in 2017 than now.
FCA seems to have a hard time overcoming cultural inertia both in USA and Italy. Dodge/ Chrysler/ Jeep dealers don’t know jack about how to treat customers special. To be honest, neither do Ferrari dealers unless you happen to buy a new Fcar every year in an attempt to climb the totem pole to get a crack at Supercar or Special Projects car ownership. Chrysler corporation has always been mired in mediocrity with the occasional flash of brilliance and Fiat is hopelessly Italian. If you’ve ever been to Italy, you know that very few people work with any urgency unless it personally suits them.
I live in an area with 5M people and 4 Alfa dealers. 1 is garbage, 2 are mediocre and 1 is nice. Unfortunately, the good one is the farthest away from me and also happens to be in another state, which makes getting simple things like annual state safety or emissions inspections done a pain. Having a good dealer is crucial to the ownership experience. Sadly, Alfa was only ever going to get one chance to make a good first impression and they blew it with me 5x over. The product itself is great but the ownership experience falls flat. Instead of impressing me and making people like me brand ambassadors shouting from the mountaintops telling friends and family to buy them, I tell people they’re great driving cars but getting service sucks. If you’re an enthusiast and can handle a car with special needs and you have a second car to drive in case of emergency then buy an Alfa now if you’ve ever wanted one as they won’t be available for much longer.
Last edited by freedomgli; 11-29-2019 at 04:55 PM.
I don't expect to have my butt kissed but just do your job which many dealers don't. Every time I have been to a non-luxury dealer it feels like I am going to a flea market full of hustlers looking to rip me off. And the service people? Lets just say a lot of them need to their attitude checked.