Agency I work at just produced this. I think it's pretty cool.
Running before the Joker in theatres across Canada.
Sounds best with headphones.
With this client, BMW Germany supplies the various country markets with stock running footage of the vehicles that they've shot.
In some instances it's already cut into enough of a spot that you could almost air it as is. In other cases it's just the raw footage.
In the case of this spot we used the raw footage and assembled it in the order we wanted and put a music track and SFX against it and then supers (titles) over top where needed.
It's mixed for theatres so it sounds great when seen there.
Reminds me of pacific rim, and not much showcase of the car.
Good for a quick promo leading into a meeting that actually shows the car.
Congrats, you made a video!
MOEW: ٩(●̮̮̃•̃)۶ Zomg Zombies ٩(-̮̮̃-̃)۶ ٩(-̮̮̃•̃)۶ ٩(×̯×)۶ ¯\(°_o)/¯
If you have a problem with anything I do here, feel free to call me on my cell to discuss at anytime: (781)452-2079 LEAPRZ
I saw a 850m in person (observed it for a long time from all angles while in a BMW showroom).
It doesn't work. Nothing about it works. Not a single flattering angle. Changing bumpers won't help.
The shapes are all wrong, the details make little sense and it is just completely sterile.
BMW fell flat on its face with this one.
I'm sure they will sell a few.