The grilles were horizontal, however, with the headlights and double-kidney elements being tastefully constrained within the horizontal grillework.
If BMW really wanted to return to a "big" grille design, this is the path that they should have gone down.
It would have also made much more sense, from an electric car standpoint, as the double-kidneys could have easily just been graphic elements on a solid black plastic/metal field.
I agree the side profile has a lot of first gen A5 in it, mostly due to the shape of the window and the cpillar area, very A5. I like it, but as stated its rather derivative.
The giant kidneys...I actually don't hate them. BMW's early cars were all grill, this is arguably a nod back at their early creations before BMW existed in the US. That said, I think it would like miles better if they were two separate kidneys and not fused at the center. Fuse at the center makes the entire piece look too bulky.
I like that overall the car looks like a baby 8 series.
I'm glad car companies are making things horrendously ugly like this new 4 series, makes it easier to keep funding my retirement account!
I really have no words that can describe how much I hate the front end, it's atrocious. I know my tastes aren't mainstream though, I like car's with very little grill (987, 997, 991), love wagons, hate SUV's... so BMW will probably sell tons of these things. At least in China...
The car is striking and its bringing some boldness back to BMW. That I appreciate. However, the execution of the grille in particular is ridiculous. I'm sure we'll all get used to it in due time but I can't help but think BMW should've gone with this if they just had to do the chipmunk thing: