Fourtitude.com - Cadillac V-Series to go out with a 'bang' before massive electrification begins...
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    1. Member Uber Wagon's Avatar
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      Yesterday 09:50 AM #1




      The sedan is still alive and kicking for Cadillac – even though more of its customers will probably keep buying SUVs.

      “Cadillac is not abandoning the sedan market,” says Brandon Vivian, Cadillac’s executive chief engineer. “Is the SUV craze over? I don’t think so, but we’re going to put our vision out there.”

      In the race between sedans and SUVs, SUVs are still leading. Last year, Cadillac sold 5,875 of its XT5 SUVs in Canada but just 449 CTS sedans.

      Despite this, Cadillac is adding two brand new sedans for 2020: the CT4, a compact sedan, and the CT5, a mid-sized sedan revealed in April. It’s keeping the full-sized CT6 – but scrapping the ATS, CTS and XTS.

      “We’ve got lots of SUVs, so we wanted to come back and look at the sedan line-up,” says Andrew Smith, Cadillac’s director of design. “We wanted to have very distinctly sized and positioned vehicles.”

      In other words, Cadillac wants to reel in more sedan buyers, especially at the cheaper entry-level, and not scare them away with confusing names – or with cars that might be tough to tell apart from one another.


      So now, the 4 is small and sporty, the 5 is a little bigger and a little comfier, and the 6 is the biggest and most luxurious.

      “The buying power of younger people is huge – so the CT4 is a great entry to Cadillac for them,” Smith says. “I personally am going to get a CT5, but I’m totally an old guy.”

      V-SERIES FOR THE PEOPLE?
      The CT4 will be a rear-wheel drive sedan that will also be available in all-wheel drive. Cadillac sees it competing against the Audi A3, the Mercedes-Benz A-Class and the BMW 2 and 4 Series, Smith says.

      The first glimpse of what the CT4 will look like came when Cadillac revealed the CT4-V, and CT5-V, the new sedans’ V-Series performance versions, in Detroit last month.

      Previous V-Series cars have boasted Cadillac’s highest horsepower numbers – they’re cars that can eat up a race track – and highest price tags. For instance, the 640 hp 2019 CTS-V has a top speed of 322 km/h and starts at $92,000 (and can get well more than $100,000 with options and packages).But the CT4-V and CT5-V will be tamer – and cheaper, Cadillac says.

      And that’s on purpose. The company wants the V-Series to appeal to buyers spooked by the idea of a car that can chew up a racetrack.

      For the CT4-V, that means a 320-hp 2.7-litre turbocharged four-cylinder engine. The CT5-V gets a 355-hp, 3.0-litre twin turbo V-6 (which will also be available on the CT5’s Premium Luxury and Sport versions).

      That’s plenty of power – but it’s not track-ready.


      “It broadens the audience a bit,” said Deborah Wahl, Cadillac’s chief marketing officer “It will really appeal to women as well – and women are 50 per cent of the market.”

      Both have a 10-speed automatic (there’s no manual transmission) and available AWD. And they’ll cost about US$6,000 to US$7,000 more than their Sport versions. That’s cheaper than previous V-Series sedans, which typically cost an extra US$20,000 to US$25,000 more, Vivian said.

      TRACK CRED?
      But Cadillac teased that track-worthy versions of the cars could be coming “very soon.” And, a day and a half later, CT4-V and CT5-V prototypes sped down the track at the Grand Prix. Cadillac is keeping the details – including the horsepower – secret for now.

      The V-Series cars traditionally haven’t been meant to be huge sellers, according to industry analyst Robert Karwel, senior manager of auto analytics company Power Information Network, a subsidiary of global marketing information services company J.D. Power. Instead, they’re meant to show that Cadillac can compete with track-worthy competition, namely BMW’s M, Mercedes-Benz’s AMG, Audi’s RS and Fiat Chrysler Automobiles’ SRT.

      “These vehicles … help reinforce not only performance, but its gets people used to seeing Cadillacs commanding high prices,” Karwel said in an e-mail.

      “What they portray to the market is that Cadillac has the machinery and know-how to go toe-to-toe with the [largely] German High performance sedans. Vehicles like these are all about bragging rights and marketing.”

      And, V-Series versions of the brand’s SUVs might be in the works.

      “You’ll see an expansion of the V-Series,” says Mirza Grebovic, performance variants manager for Cadillac. “We’re trying to go out with a bang while internal combustion is still kicking.”
      https://www.theglobeandmail.com/driv...live-and-well/
      Last edited by Uber Wagon; Yesterday at 09:55 AM.
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    3. Member Uber Wagon's Avatar
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      Yesterday 09:51 AM #2
      Oops. I forgot:

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      Yesterday 09:53 AM #3
      I'm reading through it like "this article seems like a friendly regurgitation of GM's garbled justification for neutering V"

      I get to the bottom and see this:

      The writer was a guest of the automaker. Content was not subject to approval.


      Cadillac's only redeeming quality right now is Super Cruise. It makes my head hurt

    5. Member Uber Wagon's Avatar
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      Yesterday 09:59 AM #4
      Quote Originally Posted by CTK View Post
      I'm reading through it like "this article seems like a friendly regurgitation of GM's garbled justification for neutering V"
      I think the massive GM style rebates and discounts will give CT-4 pricing edge against BMW M240i, Audi S3, and upcoming Mercedes A35 AMG.
      Heck, if the price is right, I'd trade in my S3 for one.

      Quote Originally Posted by CTK View Post
      Cadillac's only redeeming quality right now is Super Cruise. It makes my head hurt
      Rumor is that GM has more potent powertrains coming for V-series. So sit tight and see what happens.
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      Yesterday 10:10 AM #5
      If GM's plan for Cadillac is more rebates and discounts... God bless them, because the market won't.

    7. Member Uber Wagon's Avatar
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      Yesterday 10:14 AM #6
      Quote Originally Posted by CTK View Post
      If GM's plan for Cadillac is more rebates and discounts... God bless them, because the market won't.
      It works for me!

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      Yesterday 10:19 AM #7
      Quote Originally Posted by CTK View Post
      If GM's plan for Cadillac is more rebates and discounts... God bless them, because the market won't.
      Is that different than any other luxury brand?

      Lexus, Infiniti, BMW, and Jaguar, amongst others, all advertise $300/mo lease deals.

    9. Member
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      Yesterday 10:21 AM #8
      Why can't there be electric Vs?
      Is "V" limited to ICEs only?

    10. Member Uber Wagon's Avatar
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      Yesterday 10:21 AM #9
      Quote Originally Posted by whitejeep1989 View Post
      Is that different than any other luxury brand?

      Lexus, Infiniti, BMW, and Jaguar, amongst others, all advertise $300/mo lease deals.
      Until you read the fine print: *$3,500 due at signing, TT&L and fees extra. Not all buyers will qualify. $3,500 due at signing do not include $500 acquisition fee, rental fee, and nitrogen in tires.

      So, about $5,000 down plus multiple MSDs. LOL!



      Quote Originally Posted by whitejeep1989 View Post
      Why can't there be electric Vs?
      Is "V" limited to ICEs only?
      THIS. Electrifying the V-lineup as EV models make so much more sense.
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    11. Member TangoRed's Avatar
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      Yesterday 10:39 AM #10
      Quote Originally Posted by Uber Wagon View Post
      I think the massive GM style rebates and discounts will give CT-4 pricing edge against BMW M240i, Audi S3, and upcoming Mercedes A35 AMG.
      Heck, if the price is right, I'd trade in my S3 for one.



      Rumor is that GM has more potent powertrains coming for V-series. So sit tight and see what happens.
      I think the the CT4 will have a price edge against the Germans even without the rebates and discounts. Also don't forget its a reskinned ATS at its core, sore there's a size advantage here to go along with the price that's now aligned with the aforementioned Audi A3/S3 and Mercedes A-class.
      Quote Originally Posted by Doug Butabi View Post
      And on the tenth day of the two thousand fifteenth year, TCL finds out about rich people.

    12. Member Mike!'s Avatar
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      Yesterday 10:39 AM #11
      Quote Originally Posted by Uber Wagon View Post
      It works for me!
      In fairness, that advertised price is clearly labeled for a former loaner/shuttle with 6,992 miles on it.

      Nice of Cadillac to pre-discount their upcoming models though! I'm all for truth in advertising.

    13. I had to ask.... Turbo II's Avatar
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      Yesterday 10:40 AM #12
      If you ask me, going out with a bang for the V series would be creating the ultimate CTS-V, a Hellcat Charger rival, 750HP sedan.

    14. Senior Member 2.0T_Convert's Avatar
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      Yesterday 10:41 AM #13
      Quote Originally Posted by whitejeep1989 View Post
      Is that different than any other luxury brand?

      Lexus, Infiniti, BMW, and Jaguar, amongst others, all advertise $300/mo lease deals.
      Those other automakers have better PR & marketing teams.

    15. Member Mike!'s Avatar
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      Yesterday 11:21 AM #14
      Quote Originally Posted by 2.0T_Convert View Post
      Those other automakers have better PR & marketing teams.
      Sadly true. Even when the products are there for GM, they always come across like this,


    16. Global Moderator MylesPH1's Avatar
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      Yesterday 11:46 AM #15
      Quote Originally Posted by Uber Wagon View Post
      THIS. Electrifying the V-lineup as EV models make so much more sense.
      Hmmm, not sure about that one. Do you feel the same way for AMG with Mercedes and BMW M division? I don’t see anyone doing that with their electric offerings.

      That could change, of course, but I’m not seeing that kind of overlap in marketing at the moment.
      One Swedish sedan
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    17. Member Karl_1340's Avatar
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      Yesterday 12:26 PM #16
      I am interested in seeing what a CT4-V will cost.

      an extra 48hp and 74lb-ft in what is basically an ATS would be pretty fun.

      The V series are amazing cars, but ATS-Vs sell for around $80K in Canada and the CTS-V is basically an extra $20K over that.
      If I can score a CT4-V for around $40K, it would be very tempting.

    18. Yesterday 12:33 PM #17
      Beefier CT4V would be pretty interesting. Not a bad looking car from the pics I've seen.

    19. Member
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      Yesterday 01:08 PM #18
      Quote Originally Posted by whitejeep1989 View Post
      Is that different than any other luxury brand?

      Lexus, Infiniti, BMW, and Jaguar, amongst others, all advertise $300/mo lease deals.
      Yes, none of those brands are leasing midsize crossovers for anywhere near that. An equivalent RX costs about $200/mo more to lease.

      To put it another way, GM is charging $12K to use a ~$40K car for 3 years, which is unheard of. It's a death spiral. Most car companies that have gone under had really bad resale.

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      Yesterday 01:09 PM #19
      Quote Originally Posted by 2.0T_Convert View Post
      Those other automakers have better PR & marketing teams.
      It's not just that (though GM has done itself no favors)

      GM is saddled with the the baggage of selling crap for ~40 years. It's gonna take another 40 years at least to get out from under that.

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