Then buy a Toyota? Tesla is targeting the end of the market that wants the best tech. And consumers are going bonkers for it. Hey, I was in more of a middle ground here. Then I spent a week in my Model 3 and i get it. The big screen is king especially one that constantly updates. And iPhone 6 in 2014 using 2014 software vs the same phone today using new software is different in many ways. Keeps the experience fresh and improves it ways your Toyota cannot. People want this and it's the future of the higher end of the market.