"It was a lot of money," admits Elmar-Marius Licharz, head of VW's mid and large car programs. He freely admits that such investment would not have been worth it solely for a relatively slow-selling coupe, and those costs will be amortized across global models such as a massive Multi-Purpose Vehicle planned for China and a sedan to replace the Phaeton.
Arteon will sell to mostly male, middle-aged, married men and the prices will be largely unchanged from the CC's starting point at about $38,000. So why bother to change at all? Licharz admits that if it were just the Americas, there'd be no point in making the Arteon. "In the US, it wouldn't have been necessary," he says. It was European markets that he felt weren't being given the style, space and performance necessary to compete.
In fact, dynamically Arteon is built for comfort rather than speed. You probably wouldn't start making a sports car with a transverse front engine, which has a high center of gravity and the mass pushed forward in chassis. (And this is why Audi, BMW and Mercedes-Benz don't.) There's not much steering feel, just a variable weight that alters with the chassis setting and while it turns in well at moderate speed, when pushed hard all Arteon wants to do is carry straight on. That said, there's confidence-inspiring grip in long corners and the brakes are lovely, with a progressive and powerful pedal, which refuses to fade.
There's a lot riding on Arteon, and while it's certainly refined, and practical, I'm not convinced it's sufficiently different, up-market and dynamically accomplished to thrive in the premium market. In the end Arteon comes across as something that's trying rather too hard to be something it patently isn't.
Erm, nothing much has changed. This is a CC replacement, with 5.2 inches added to its wheelbase to make a total of 111.9 and 2.4 inches to the overall length to make a total of 191.4. Front and rear overhangs are consequently lessened and the track is pulled out 1.4 inches at the front and 0.8 inches at the back. The trunk is a hulking 19.9 cu ft and if you fold the seats down you'll get 55 cubic feet in there and loads up to 83 inches long.
At the front the cabin is a definite step up from the CC. There are striated wood inserts, fancy-looking plastics and the latest flat-screen VW infotainment system for the center console, which has great graphics, but sadly has dispensed with the volume and map-zoom rotary dials. Seats are comfortable and large, and in the back there are acres of leg room, although the heavily sloping roof line means the tallest passengers might suffer from a lack of head room. There's a distinct impression that quality falls off as you travel down the length of the car. So while the rear bench is adequate for the class, the trunk trim is perfunctory.
If they have any hope of selling at least some of these, they should be marketing these as a viable alternative to the Maximas, Avalons, Impalas and 300s of the world. Not trying to take down Audi, BMW, and Mercedes. Remember when VW tried that game accross their whole lineup? It didn't work out so well. And after seeing the standard content, it looks like they've learned nothing from the past. Adaptive suspension standard? That should be reserved for the top sporty trims. If it should be put on a mass-marker car at all. Maybe they'll learn. Before it's too late.
Volkswagen Arteon next to upperclass competitors...
Volkswagen Arteon next to a Volvo S90:
BMW 430d Gran Coupé xDrive vs Volkswagen Arteon 2.0 TDI 4Motion:
VW Arteon TDI vs Audi A7 Sportback TDI vs Jaguar XF 25d:
VW Arteon 2.0 TSI 4Motion vs Audi A6 2.0 TFSI quattro vs BMW 530i xDrive:
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I have nothing constructive to add to this thread. I was withholding judgement until I saw it in the flesh. I just saw it at the Chicago auto show and I think that front end is HIDEOUS! The interior is super nice though.
The Kia Stinger was better....much better, IMO. Of course I could be wrong
So, VW Canada announced today that the Arteon will start at "just under $48K". Jikes! That's the same as the base Audi A5 Sportback. I can only assume that we will be getting the 4motion models only. The Kia Stinger V6 starts at $46K in Canada.
Last edited by Hajduk; 02-15-2018 at 10:14 AM.
Unless they bring the vr6-t (and I doubt they will given the pricing) this thing will suck. The 2.0t just isn't enough to compete with cars like the stinger who will offer a v6-t for the same price as a loaded 2.0t arteon. This coupled with the inevitable digital cockpit issues (vw bought my atlas back over it) should create yet another one of vws day late dollar short strategy products for the market!
Kia has to offer "Look at Me" Power or nobody would give a ****. If they came out with only the 2.0T (a worse 2.0T than BMW, Audi and VW), they would not have enjoyed all of the hoopla over the Stinger release. They would just have a cheaper fastback with worse interior, refinement and performance. It would make sense because it's a Kia.
Also, why would the Arteon have "inevitable digital cockpit issues" because your Atlas did?