Jeremy Clarkson, Richard Hammond, and James May have been given free reign by Amazon ( AMZN 0.93% ) Prime to make their new show, the Independent reports. The freedom they’ve been given may extend to the show’s title, which is oftentimes generated by media executives.
We can’t know for sure what the title will be, but BuzzFeed has pointed out that Olswang, Clarkson’s law firm, registered the phrase “Gear Knobs” as a trademark. It can now be used for television programs, merchandise, printed material, and so on. The law firm registered the phrase “Gear Nobs” too, just in case they want to go for something a little less subtle. The three aren’t exactly known for their delicacy.
Clarkson, Hammond, and May are, in fact, best known for hosting BBC’s motor show Top Gear since 2002, a title that the trademarked phrase might be poking fun at. They left when Clarkson’s contract wasn’t renewed following a physical altercation with a producer.
Although it was a controversial ending, the trio might be getting a better deal working with Amazon Prime. Amazon plans to spend $246 million on 36 episodes over the course of three years, giving them a budget ten times larger than they received at BBC.