Audi today announced sales for the month of December totaling 7,712 units. Despite a challenging marketplace, Audi appears to have outpaced most brands and will record market share increases for December and all of 2008.
I'm lovin' the lipstick all of the manufacturers are putting on the December sales pig. Audi came away better than most (BMW down ** ~40% **), but some of the press releases are straight out of 1984. I think the award for most ridiculous goes to Acura, who wouldn't even post the year over year results, and Chrysler, touting that it's fleet sales were down significantly (according to plan, of course).
That being said, I think that Audi's long term strategy of 'organic growth' is really paying off during this downturn. Unlike BMW, Lexus or Merc who have inflated sales through financing programs, I think Audi is relatively less harmed because its buyers want to buy Audis (on the aggregate) versus getting an awesome $399/month lease deal to push metal.
Travis L. Grundke tgrundke@gmail.com 2006 Audi A3 Sport, Cold Weather, Xenon, Open Sky, Nav+, Sound
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