Thanks George for clarification. As a follow up to "when will Audi learn?"
The Europeans started moving toward Diesel and manual transmissions years ago when the price of gas was over $4 gallon in Europe (pre-1998)
Americans moved directly to better gas mileage vehicles in the energy "crisis" of the early 70's when they last used supply as a reason to raise prices from $0.35/gallon up over $1/gallon. I remember when they had to add the "1" on the left of the sign to make room for the new pricing.
It doesn't take a rocket scientist to figure out there WILL be a demand for high mileage cars, including luxury cars in the US. It might take someone who knows a little history rather than a marketing executive that is just out of college. The Japanese used it as a way into the US market, now even the Japanese cars do not get great mileage , seen a Subaru EPA rating lately?
There is a Chinese company called Chery, that is planning to launch cars in the US sometime soon. If that happens and they bring cars that get 50+MPG (make no mistake, the technology has been there for years, see the Honda CRX hf from the 80's that got 60+ mpg off the showroom floor) and tey establish that as an identity, then we will have a whole other country producing cars for the US market.
Audi does not need to compete with Chery, and it does not need to establish itself as a fuel economy leader. Audi needs to take the lead in their segment, the luxury all-wheel drive vehicle. Subaru can have the entry all wheel drive, VW can grab the high mileage near luxury FWD market, but Audi needs to LEAD the high mileage luxury category. Re-gear the stupid cars and get 40+mpg with the 2.0t. It will be slower, but 90% of the Audi buyers don't go fast anyway, they sit in traffic with their automatics.
Audi could sell tons and tons of an AWD TDI manual transmission sedan or wagon in the Northeast, or Rocky Mountains. All you need to do is drive around Boulder, Colorado on a Sunday morning and you will swear there is a local ordinance requiring you drive a Subaru Outback wagon in white or green in order to use a public road... That's all you see ! Most of those people would rather get 30+mpg with lower emissions than a Subaru, but what option do they have currently? Bring the wagon in a manual AWD, and Bring the TDI in a manual TDI AWD and I know lots of people that will buy one.
EvlgregIf guns cause crime, mine must be defective...