Word via Autobild this morning is that the storied and long retired Hispano Suiza brand will be reborn at the 2010 Geneva Motor Show. The proposed product ,according to the report, will be based on the Audi R8 V10 though upgraded significantly enough to justify a price tag of 700,000 Euros.

While the Geneva example will be a design study, full on production cars are said to begin delivery as early as this summer. Bespoke Hispano Suiza bodywork is the most obvious change from the Audi on which it's based but the changes aren't just skin deep. The Hispano Suiza will also features a twin supercharged version Audi's V10 engine said to be rated at 750 hp. The Autobild report suggests the car will go from 0-62 mph in just 3.4 seconds and top out at 205 mph.

Not surprisingly given the Audi R8 on which it's based, Hispano plans a roadster version of the car and, surprisingly, a hybrid version is also mentioned.

According to Autobild, the hybrid will feature an electric motor at the front good 150hp more (900hp total) or it will alternately be able to run on full electric power. We've seen some blogs who've run the story equate this to the upcoming Audi e-tron but we're not so sure. Everything we know about the production e-tron is that it will be purely electrically powered. This is definitely a hybrid with both electric motor and internal combustion engine more close in function to the Volkswagen Group's modular hybrid system going into production shortly in the Q5, Touareg and Cayenne. Could this then showcase some sort of future hybrid drivetrain for the Audi R8 or the Lamborghini Gallardo?

The Swiss-Spanish marque of Hispano Suiza saw its heydey in the 1920s, even producing a hybrid 'La Cuadra' model in that era. More recently there have been Hispano Suiza concept cars shown in Geneva by Mazel Engineering. We're seeing conflicting reports as to who owns Hispano Suiza, either Mazel or French aerospace company the Safran Group. Fourtitude is investigating this further and will be on the ground in Geneva to cover the car's debut.

Google-Translated Autobild Article