Presiding in front of the Brandenburg Gate in Berlin is a gold and silver coloured object: 10.20 metres long, 3.25 metres high and 4.50 metres wide. On April 6, the square in front of the Gate – "Platz des 18. März" – became the arena for an unusual spectacle: the unveiling of a unique, oversized automobile sculpture built to a scale of 2.5:1 and inspired by Audi. A symbol for the innovative flair of German engineering and of Germany itself, the land of ideas. Audi is an official partner of the "Land of Ideas" initiative that has been launched to coincide with the Football World Cup. The giant sculpture "The Automobile" is the third of a total of six monuments which are due to be erected in the centre of Berlin and together make up the "Walk of Ideas", a sculpture park that forms one of the central elements of the "Germany - Land of Ideas" initiative. The unveiling was nothing less than spectacular, but the story behind it and the sculpture itself are no less sensational.

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